Sarah Öhrvall
The Bonnier Group's President of R&D one of the most inspiring speakers I have ever listened to as well as part of last years' Design & Innovation in Context - AMAZING - course. A small note for those of you who've just landed here:
The Bonnier Group's President of R&D one of the most inspiring speakers I have ever listened to as well as part of last years' Design & Innovation in Context - AMAZING - course. A small note for those of you who've just landed here:
" The Bonnier Group is a family-owned international media group based in Sweden. It has operations in more than 20 countries (...) comprises approximately 175 companies.
Operations cover most media formats and are divided into five business areas: Books, Magazine Group, Business Press, Newspapers and Broadcasting & Entertainment."
She pointed out something that a storyteller like me - I've been writing for 4 years in fotolog while last year I finally migrated to blogger - truly appreciated: Credibility and objectivity go no longer hand in hand. With a vast majority of the society taking more seriously semi-anonymous, subjective first-hand experiences rather than the theoretically objective journalists' articles... Where was her trade going?
I'm not going to talk about it but I will combine it with something I have observed around here - better said - around kids instead.
Who on the hell is Sofi Fahrman? Why does a even a cheap magazine has her name?
I mean, if I type her name in google... I get around 383000 hits, which is quite a lot.
Someone obviously bored about herself ;)
What Sophie thinks about herself doesn't match what some see down that fair head:
"She's the fashion editor of the Friday issue of a Swedish tabloid. Always wearing the up and coming trend (cut off jeans a while ago, long dresses last summer, now all the leather skirts..), making her seem "ahead of the curve" to the Swedish general public, when in reality it is noting new or original. Anyone who picks a copy of US or UK Elle/Vogue/whatever or reads a few posts on here will have seen it ages ago. It's like watching a mannequin. I'd like to say there was even a crumb of personal style in there, but it sure doesn't look like it."
A bland Stureplan blondine making a big B' out of what? Citing and telling?
Interesting when combined with a closer look on most of the teen's hanging around the city. They - instead of the over 18 students that struggle between classes, studiemedel and extrajobb - live at home with their parents, count on their parent's bucks to slösa on the latest trendy staple, make-up or hair style.
Nothing new. Teens are one of the most interesting target markets but, a blogger that drives their choices? She armed herself with a cheap though straight magazine, clear and simple enough for unsecure minds to spot just before hitting the store.
Flower prints? Pink nail enamel? She dictates next hit.
This is not about fashion whereas the worrying consumerism and lack of criticsm leading to a long-term market manipulability - in glossy format shipped every friday to your grocer's -of the soon-to-become adults.
I'm not going to talk about it but I will combine it with something I have observed around here - better said - around kids instead.
Who on the hell is Sofi Fahrman? Why does a even a cheap magazine has her name?
I mean, if I type her name in google... I get around 383000 hits, which is quite a lot.
Someone obviously bored about herself ;)What Sophie thinks about herself doesn't match what some see down that fair head:
"She's the fashion editor of the Friday issue of a Swedish tabloid. Always wearing the up and coming trend (cut off jeans a while ago, long dresses last summer, now all the leather skirts..), making her seem "ahead of the curve" to the Swedish general public, when in reality it is noting new or original. Anyone who picks a copy of US or UK Elle/Vogue/whatever or reads a few posts on here will have seen it ages ago. It's like watching a mannequin. I'd like to say there was even a crumb of personal style in there, but it sure doesn't look like it."
"Her fashion skills seem limited to reciting whatever's featured in Elle to the general (celebrity-fashion-loving, tabloid reading) public... In that sense, she's good at what she does.
But in terms of personal style and her originality - there's none. Zero.
She's a fashion victim and I mean that in the worst, most sad, way."
But in terms of personal style and her originality - there's none. Zero.
She's a fashion victim and I mean that in the worst, most sad, way."
from The Fashion Spot
A bland Stureplan blondine making a big B' out of what? Citing and telling?
Interesting when combined with a closer look on most of the teen's hanging around the city. They - instead of the over 18 students that struggle between classes, studiemedel and extrajobb - live at home with their parents, count on their parent's bucks to slösa on the latest trendy staple, make-up or hair style.
Nothing new. Teens are one of the most interesting target markets but, a blogger that drives their choices? She armed herself with a cheap though straight magazine, clear and simple enough for unsecure minds to spot just before hitting the store.
Flower prints? Pink nail enamel? She dictates next hit.
This is not about fashion whereas the worrying consumerism and lack of criticsm leading to a long-term market manipulability - in glossy format shipped every friday to your grocer's -of the soon-to-become adults.
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