Sometimes I imagine a Trendspotter's kids going to kindergarden:
- My father is a fireman, he saves people by putting out fires. And yours?
- Mine, he's a banker. He pretends to help people but he's actually ripping off them as much as he legally can, so smart and cynic... That's how we got our Villa! What 'bout yours?
- Mine, he's a trendspotter. He... He... He well, we forecasts The Future.
- Do you mean that he's a crystal ball or something? Nobody can do that... Your father's just a swindler!!
Stupid example - I know - but, isn't it the way many Corps' react to Trendspotters? Are they really right when doing so? I guess that when you're big and fat, it's easy to think that you know your market, that you know your market, that you know your competitors and that moment, usually matches up the day your amazing-so-far growth... Stalls
A balloon over The City on such a calm afternoon. Who spotted it? And how many, who were too busy spending their lön... Missed the spectacularly magic pink object? Stupid, huh? Maybe this is just the way the vast majority acts when dealing with trends.
To me, trendspotters are social resonators who, without knowing why exactly, have a need to observe, to gather - like sick of social diogenes syndrome - and that count on the outstanding ability that allows them to group their observation into flowing clutters of people, moving into one direction, changing the world almost transparently for the majority but, significantly enough for them to rise an eyebrow.
Like guitar strings that when picked will remain vibrating only on their natural resonant frequencies, they will only react to significant changes. But, as a bit more advanced that dumb chords they are also able to take the step forward and translate that social resonating movement into something that drives your business through an even more successful path.
- My father is a fireman, he saves people by putting out fires. And yours?
- Mine, he's a banker. He pretends to help people but he's actually ripping off them as much as he legally can, so smart and cynic... That's how we got our Villa! What 'bout yours?
- Mine, he's a trendspotter. He... He... He well, we forecasts The Future.
- Do you mean that he's a crystal ball or something? Nobody can do that... Your father's just a swindler!!
Stupid example - I know - but, isn't it the way many Corps' react to Trendspotters? Are they really right when doing so? I guess that when you're big and fat, it's easy to think that you know your market, that you know your market, that you know your competitors and that moment, usually matches up the day your amazing-so-far growth... Stalls
A balloon over The City on such a calm afternoon. Who spotted it? And how many, who were too busy spending their lön... Missed the spectacularly magic pink object? Stupid, huh? Maybe this is just the way the vast majority acts when dealing with trends.
To me, trendspotters are social resonators who, without knowing why exactly, have a need to observe, to gather - like sick of social diogenes syndrome - and that count on the outstanding ability that allows them to group their observation into flowing clutters of people, moving into one direction, changing the world almost transparently for the majority but, significantly enough for them to rise an eyebrow.
Like guitar strings that when picked will remain vibrating only on their natural resonant frequencies, they will only react to significant changes. But, as a bit more advanced that dumb chords they are also able to take the step forward and translate that social resonating movement into something that drives your business through an even more successful path.
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