Green Living?

Mens sana in corpore sano.
-Décimo Julio Juvenal

For nobody's interest just as an introduction to provide some credibility to my stats... If you were about to describe my diet, the shortest and clearest-cut as well as fair enough would be to say that I eat like a rabbit. Fruit, vegetables, everything raw, nothing transformed or cooked in any way - apart from some sill & caviar.

My rubbish bag tops off sooner than what I expected and, I really didn't get why. C'me on! If I'm throwing nothing! Well... Nothing in terms of food, quite a lot of packaging though.

Kinda of funny, right? Green-living, green-eating and green-acting as a well-known established trend, but who is laughing at the joke am I? Carrying my not-a-plastic-bag to ICA to happily come back with a tones of PVC around my veggies? Such clutter of trays, tight plastic coverings, bags, transparent boxes... you name them, is doing nothing good for the environment.


I, seriously, do not get the point. Even worse, this doesn't scale well either. How can fresh food carry a greater amount - and even more damaging - of package than junk-food? Is anyone caring 'bout that? Are you more concerned about how should the ECO logo look to be more appealing? Or how to make people internalize the relevance of your CSR program to pay that profitable premium?