jq Sailing: Guerrilla Marketing

MIMENU

11:55 AM

Guerrilla Marketing


Luxury hotels in Stockholm - Sheraton, Grand Hotel, Radisson bl a - bombarded with Club Privé's flyers. Blame my innocence but I thought these things didn't happen here, in the land of equality, respect and papaledighet.

After observing they way of a group of middle-aged, nuptial-ring wearers, spanish b'men gazed - like deer hunters - a beautiful asian-looking girl... Started to question my views.

And it's just maybe the fact that a growing single frequent-travelling generation of professionals demand having fun after the meeting. Some made business out of it, like networking dinners where you share table with other lonely-interesting people during the b-trip evening.

Who makes the money out of Privé? Aren't we going backwards like kräftor?
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